FLORINE
EPPE

I have over 7 years experience working with leading brands and achieving tangible results. With excellent conceptual, interpersonal and communication skills, I have the vision and determination to continually exceed expectations.

You can learn a little bit more about me and my past achievements by browsing this section.

At a glance

Head of Marketing and International Communications

Zumo International (FMCG), Global Corporate Office, Dublin, Ireland
December 2008 – July 2011

Strategic Planning / Branding

• Designing annual and quarterly marketing plans that support the achievement of the overall business objectives.
• Supporting all the Franchisees in deploying localized marketing plans, linked to global initiatives but incorporating local market requirements.
• Planning and administering the marketing budget.
• Monitoring, measuring and maximizing ROI of all marketing initiatives.
• Monitoring compliance to brand integrity and brand standards – ensuring consistency in the look and message of all forms of communication internally and externally – protecting the Zumo brand corporate identity and positioning.
• Benchmarking competitor activity and performance whilst understanding industry trends and nuances.
• Approving all marketing initiatives, tactics and materials.
• Setting pricing to meet revenue and profitability goals.

People Management

• Managing a cross functional marketing communications team, motivating and developing individuals, and setting clear objectives focusing on key business needs.
• Monitoring the performance of staff and ensuring the necessary direction and training are provided.

Brand and Marketing Manager

Zumo International (FMCG), Global Corporate Office, Dublin, Ireland
July 2008 – November 2008

 

• Partnering with the Operations team to maximize all cross-functional opportunities and in-store activation programmes.
• Providing all Franchisees with appropriate direction, tools, and training.
• Creating seasonal marketing campaigns, and promotions.
• Overseeing the design, production and distribution of all marketing literature.
• Evaluating customer research, market conditions, and competitor data and using this insight to shape marketing initiatives.
• Developing the core positioning and proposition for existing and new products in line with the company’s overall strategic positioning.
• Devising PR campaigns, providing a fast and appropriate response to media enquiries and proactively raising awareness of Zumo activities.
• Developing compelling events that drive company sales and customer loyalty.
• Devising strategies to increase online reputation and brand awareness.

Brand and Marketing Strategist

Zumo International (FMCG), Global Corporate Office, Dublin, Ireland
April 2008 – June 2008

 

• Implementing the Marketing Mix (Product, Pricing, Place, Promotion).
• Working with creative agencies | printers | suppliers to produce marketing materials.
• Providing editorial direction and overseeing the writing of press releases, copy for marketing materials, advertisements, and other related materials.
• Developing brand appropriate cross promotional initiatives.
• Sourcing advertising opportunities and securing sponsorship.
• Maintaining the global corporate website and overseeing its performance and functionality.

Communications and Public Relations Manager

Promemploi ASBL (EQUAL Community Initiative), Belgium
December 2006 – March 2008

 

• Conceptualizing and implementing integrated communications plans, both internal and external, to support the organization's plans and objectives.
• Developing and implementing PR campaigns.
• Managing media relations, researching editorial opportunities and building relationships with key industry media.
• Ensuring alignment of all activities with corporate communications goals and strategies.
• Writing/proofreading all internal and external communications pieces.
• Coordinating the EQUAL transnational partnership “Improving Childcare” financed by the European Union.

TV Journalist

TV Lux, Belgium
April 2006 - March 2008

 

• Gathering and verifying factual information regarding newsworthy stories through interview, observation, and research.
• Organizing material, determining slant or emphasis, and writing a creative copy according to prescribed editorial style and format standards.
• Shooting video and photos to illustrate stories.
• Working with a leading creative department to match stories with appropriate footage.
• Providing story narration on and off camera.
• Editing videos.
• Developing and maintaining a network of contacts providing access to exclusive stories.